About Yuasa Battery & Yuasa University
Uncompromising Standards
Since 1979, Yuasa Battery, Inc. has been manufacturing powersports batteries at an uncompromisingly high standard in the United States. We are America’s largest manufacturer and distributor of motorcycle, snowmobile, scooter, ATV, side-by-side, and personal watercraft batteries.
Yuasa Batteries are known for their power, reliability, durability and performance. These qualities have made Yuasa the standard by which all other powersports batteries aspire to achieve.
Today, our batteries are sold through more than 1,200 powersports dealers around the country. Visit YuasaBattery.com to learn more.
Accountability & Quality
A quality product should not be an upsell; it should be an expectation. An expectation from our users, our customers, our suppliers, and – perhaps most importantly – ourselves.
Quality is the responsibility of every employee across our production and manufacturing chain. Communication, ethical workmanship, customer satisfaction, and compliance to all applicable laws and regulations are integral parts of our values.
Each and every day, it starts with us.
ADVANCED ENGINEERING. PREMIUM QUALITY. UNMATCHED RELIABILITY.
Knowledge is Power
We believe that knowledge is what empowers our dealers and end-users. Having information about our products and how they work leads to an enhanced level of longevity and use for the end-user. Since we do not see our customers in person as regularly as our dealers, it is up to you to impart knowledge about our products to the end-user.
Yuasa University is designed to provide you the information and tools necessary to not only educate the end-users that enter your dealership, but to assist you in closing sales of Yuasa batteries.
Our History
